Our Mission and Vision
Our Mission
We began our story with the goal of offering ice cream lovers the perfect combination of quality and unique flavor in pursuit of the true taste of ice cream. Today, with the pure and rich flavor of fresh farm milk, we provide a special taste experience to customers of all ages, from 7 to 70. We use first-class ingredients at every stage of production, allowing us to deliver the unmatched flavor of ice cream made from fresh milk to our consumers.
In addition to adults, we introduce future generations, particularly children, to the pure flavor from the past, just as Saray Muhallebicisi has done. We fill each ice cream container with a flavor so unique, a natural richness, and an instantly recognizable quality that we would proudly offer it to our loved ones.
We aim to delight our customers with every taste and continually work to expand our product range with new and diverse options. We take pride in offering ice cream made from the rich flavor of fresh buffalo and cow milk to all ice cream lovers at affordable prices.
Our Vision
At D2 Ice Cream, we aim to introduce ice cream lovers of all ages and backgrounds to the unique taste of ice cream made from fresh farm milk. Our goal is to become the number one favorite for a variety of audiences as the most modern and delicious example of traditional ice cream. We aim to make a difference in the industry by offering both quality and flavor at accessible prices.
With a customer-focused approach, we aim to deliver an unforgettable ice cream experience for generations to come. We also prioritize customer satisfaction, seeking to collaborate with our consumers to improve and grow where necessary.
We aim to spread the unique flavor of ice cream made from fresh buffalo and cow milk worldwide, signing partnerships both locally and internationally. Along with offering our own products directly on market shelves, we plan to continue with the strong potential to manage production activities for other brands as well.
Our goal is not only to be an ice cream brand but also to be a business that is sensitive to society and the environment. We work hard to leave a cleaner world for future generations, not just offering a special taste but also prioritizing sustainable production and eco-friendly practices.
Our Corporate Values
We base our corporate values, which support our mission and vision, on four main principles:
- Customer Focus: With a customer-centered approach, we remain a company open to change and progress. We see the health, happiness, and satisfaction of our customers as our greatest profit.
- Dynamism: We reimagine the traditional flavor of ice cream made with fresh farm milk through an innovative and flexible approach. On this journey, we never lose our excitement as we continuously develop our company and products.
- Reliability: We don’t produce anything we wouldn’t want our children to consume. Guided by the principles of honesty, transparency, and reliability, we strive to be a company that our customers can choose with confidence.
- Entrepreneurship: We identify industry needs and customer demands accurately, experimenting with new product varieties. For every new product we consider adding to our range, we never compromise on the quality of fresh farm milk.
At D2 Ice Cream, as we continue on the path that began with the production of Saray Muhallebicisi ice cream, we hold ourselves to the high quality and unique flavors that Saray Muhallebicisi has maintained for generations. We aim to win the hearts and palates of everyone, from 7 to 70, by offering products the whole family can enjoy with confidence!